Anhui Boer, formerly known as Hefei Boer, is located in the Feather and Down Industry Park in Wuwei City, known as the hometown of Chinese feathers. The company specializes in producing high-end goose feathers and duck feathers series of badminton for competitions and venues. Since 2009, our company's product "Nordepol" brand badminton has successively obtained ISO9001 international quality management system certification and the honorary title of Anhui Famous Brand Product. The badminton produced by our factory has been designated as a ball for the Chongqing Sports Games and the Xi'an Youth Professional Team. Anhui is the hometown of raw feathers, with unique advantages in raw materials. Our company is currently located in the birthplace of feathers and down, and has access to nearby feather resources, which can ensure the continuous and stable quality of our badminton and gain favor and recognition from domestic and foreign markets.

Boer Company currently has over 200 employees and provides more than 300 job opportunities. The significant social benefits have greatly promoted the local economic and social development, and have received support from the local government and praise from the masses. As the saying goes, 'The fragrance of wine is not afraid of deep alleys.' However, under the conditions of a market economy and the rapid development of information technology, market competition is extremely fierce and cruel. And we can only explore the market and impress people with our own products and integrity. In terms of marketing, we mainly have the following channels:
1. Promotion and introduction by badminton professionals and friends;
2. Actively participating in some commodity trade fairs, such as the Canton Fair and the Sports Expo, can provide us with a great platform to showcase our products;
3. Search for suitable agents and distributors in various regions to utilize local cultural and geographical resources to expand the promotion of products;
4. Promote and introduce through e-commerce platforms such as Taobao and Alibaba.
No matter which marketing method is adopted, the ultimate goal is to speak with "quality and reputation". In recent years, the company has been deeply exploring the added value of badminton, aligning with top domestic badminton production enterprises, and the products produced have met the requirements of national standards. In years of production and operation, the company has deeply realized the importance of quality and the significance of brand value.

In the early stages of operation, Boer Company only did some OEM processing for others, which carried high risks. If there was even a slight market fluctuation, the company could face turbulent waves. Moreover, things are good but cannot reflect higher value. So the company has decided to take the path of branding and serialization, to consolidate the core culture and philosophy, product quality, and company reputation into the brand. So, in 2004, the company established the brand "Nordepol".

The company strictly controls the quality, and every product can satisfy two customers and withstand inspection. There are dozens of processes from raw material procurement to packaging and delivery, and any problem in any link will affect the quality of the product. Therefore, Boer Company has invested heavily in production. In order to improve the sorting accuracy and electrical efficiency of badminton raw materials, the company has invested 600000 yuan to purchase an internationally leading automatic sorting machine for badminton feathers. In order to improve the overall characteristics of badminton, the company has also invested in purchasing advanced domestic automatic hair planting machines for electric transmission badminton. The company sets up quality inspection specialists in each process to ensure stable quality control throughout the entire process. In terms of technology, I encourage employees to constantly operate, innovate boldly, and meet customers' daily tea growth needs through continuous quality improvement. In the fierce market competition, we have gained customers' trust and support. At present, the company's products are sold in most parts of China, including North China, South China, East China, Southwest, and Northwest, and have successfully entered the markets of China and Japan, which are known for their strict quality requirements. In addition, it has a place in overseas regions such as Singapore, Malaysia, the Philippines, the United Kingdom, and the United States, and has been widely praised and praised by overseas players. In 2010, the company's product liquor passed the 150901 international quality management system certification, laying a practical foundation for brand building; In 201, through the strict implementation of management by the company team, continuous innovation in technology, and the joint efforts of employees, we successfully applied for the honorary title of "Hefei Famous Brand Product". This has increased the competitiveness of our products in the market and deeply established our brand image in the minds of customers, thereby better enhancing the brand value. At this moment, it will surely be recorded in the history of Boer Company and serve as one of the driving forces to encourage the company to develop towards a better and higher level! In terms of human resource management, Boer Company focuses on training workshop managers and frontline workers, and has taken measures such as increasing salary levels, improving working environments, and strengthening humanistic care to ensure the stability of the badminton production team. Through management training and honing, the company transforms workers into talents. Going against the current, if you don't advance, you'll be caught off guard. If you don't develop and strive for progress, you'll be targeted. With good policies in place, the company is fully committed to building the "Nordepol" brand in order to achieve greater development and grand goals. 'Excellent quality, good external image' is the reputation that Nordsport Badminton has earned from Hangyu. The "Nuo De Boer" badminton originates from high-quality raw materials, embodies the diligent labor of workers, and is full of the company's excellent reputation. The company adheres to the business philosophy of "talent based enterprise management, technology driven enterprise development, innovation and strength", the corporate spirit of "integrity, harmony, pragmatism and innovation", the development purpose of "creating car happiness for employees, creating value for customers, and creating benefits for society", and the development goal of "building a well-known brand with high starting point and high quality". We strive to explore new paths for enterprise development and contribute our own strength to building and creating a better society.